Privacy
Privacy policy
Effective date: 9 July 2025. Company contact details on this page were updated on 5 October 2026.
Paramount Direct Ltd, trading as eSalestab (“we”, “us”, or “our”), is committed to protecting your privacy. This privacy policy describes how we collect, use, disclose, and safeguard your information when you use our mobile application (“App”) or access our services via web or API integrations.
If you do not agree with the terms of this privacy policy, please do not access the App.
1. Company information
- Company
- Paramount Direct Ltd t/a eSalestab
- Registration
- England & Wales, company number 07482131
- Address
- 35 Clarke Crescent, Altrincham, WA15 8LQ
- info@esalestab.com
- Phone
- 07557 768059
2. Information we collect
Personal data
- Full name
- Email address
- Phone number
- Company information
- Login credentials (encrypted)
- IP address and device identifiers
Business and transactional data
- Orders, inventory, stock levels, and supplier information
- Customer records, invoice and payment history
- Communications between your business and its customers
- Location data if enabled by the user (for delivery or tracking purposes)
Usage data
- Access times and duration
- App interactions (clicks, features used)
- Logs and crash reports
- Device and browser type
3. How we use your information
We use your data to:
- Provide and maintain our services
- Facilitate secure login and authentication
- Process and manage orders, stock, suppliers, and invoicing
- Respond to inquiries and provide customer support
- Improve and personalise user experience
- Monitor system performance and prevent fraud
- Comply with legal and regulatory obligations
4. Sharing your information
We do not sell your data to third parties. However, we may share your data with:
- Service providers: cloud hosting, analytics, and customer support tools under strict confidentiality agreements.
- Legal requirements: if required by law or to comply with court proceedings.
- Business transfers: in the event of a merger, sale, or asset transfer.
5. Data storage and security
We store your data securely in the UK or EEA. Our system uses industry-standard encryption, firewalls, and secure access controls.
- All sensitive data is encrypted at rest and in transit.
- Passwords are stored using secure hashing algorithms.
- Regular security audits and access controls are in place.
6. Data retention
We retain personal and business data only for as long as necessary to provide our services, fulfil legal and tax requirements, and resolve disputes. When no longer needed, data is securely deleted or anonymised.
7. Your rights
Under the UK GDPR, you have the right to access, correct, erase, object to, or restrict the processing of your data. You also have the right to data portability and to lodge a complaint with the ICO.
To exercise these rights, email info@esalestab.com.
8. App permissions
Our app requests certain permissions to provide a functional experience:
- Network state and internet: to check connectivity and fetch data and updates.
- Location access: to provide location-based services, such as delivery tracking.
- Media access: to allow you to upload photos or videos for inventory or documentation.
Contact us
If you have questions about this privacy policy, use the details above or the contact page.